Thursday, June 9, 2016

A/B Test: Rotating vs. Non-Rotating Home Page Banner

Premise: Non-rotating banner will result in greater engagement and revenue due to rotation distraction.

Site: LZX
Days Running: 13

Result: No statistical difference in either page engagement or revenue. Test abandoned. GA event tracking showed greater number of clicks on banner positions 2 & 3.

Outcome: Home page banner rotation left as-is.

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