Thursday, June 9, 2016

A/B Test: Mini Cart vs No Mini Cart

Premise: Removing mini cart will result in increase in site revenue. People must click twice. First click to drop down mini cart. Second click to choose cart/checkout. E-commerce sites are trending away from mini carts in responsive designs.

Site: LZX
Days Running: 25

Result: No statistical difference in revenue. Test abandoned. 

Outcome: Mini cart removed.

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